
I bring over a decade of expertise in crafting ethical and humane digital experiences ✳ Spearheading value chain exploration for digital futures rooted in accessibility, behavioral interventions, and sustainability.
Cramo
(2018)
Cramo
(2018)
MyEquip (now Cramo app) digitalised equipment rental company logistics into a customer-facing mobile 4.5 star-rated product that curbs footprint from poor transportation practices.
Logistics and transportation are responsible for around 25% of global GHG emissions. Along with fleet innovation and energy-saving tactics, MyEquip contributed to ∼32.8% decrease in carbon emissions intensity by 2023.

Sokos Hotels
(2022-2023)
Sokos Hotels
(2022-2023)
Booking hotels online is easy, but poor web infrastructure and an overload of content might make travellers interact with only 1-3% of all content – and not find what they seek.
By refactoring the website, and building a top-notch booking experience, site navigation, and S-Card membership positioning, the largest Finnish hotel chain gained +20% revenue growth, +16% room sales, and +40% conversion rate first-year post-launch.

SMBC Aviation Capital
(2020-2021)
SMBC Aviation Capital
(2020-2021)
Even when the pandemic forced all aircrafts to be parked on the ground, sustainable ventures changed the long-term game for the whole industry.
Following a strategic project involving customer exploration & brand positioning, SMBC Aviation Capital became the first global aircraft leasing company to offer its customers high-quality carbon credits for airlines execution on CORSIA commitments and net zero transition goals.

Work highlights
Digital Products, Sustainable Real Estate
Product & UX strategy, Product Design, Design System
(2024)
Digital Products, Sustainable Real Estate
(2024)
Sokos Hotels, SOK
✦ Finalist, Grand One 2025
Business Design, UX strategy, Product Design, Research
(2022-2023)
Sokos Hotels, SOK
✦ Finalist, Grand One 2025
(2022-2023)
Provet Cloud, Nordhealth
✦ Finalist, Grand One 2023
(2021-2022)
Provet Cloud, Nordhealth
✦ Finalist, Grand One 2023
Design maturity assessment, UX strategy, Product Design, Research
(2021-2022)
SMBC Aviation Capital
Strategic facilitation, Brand positioning, Market research
(2020-2021)
SMBC Aviation Capital
(2020-2021)
ResMed
(2020-2021)
Nordic Startup School
(2020-2021)
ResMed
Strategic facilitation
(2020-2021)
Nordic Startup School
Programme coordination, Project management, Coaching
(2020-2021)
Rare Agency
Strategic facilitation, Visual identity, Product design, Research
(2021)
Rare Agency
(2021)
Red Brick Accelerator
(2021)
Red Brick Accelerator
Strategic facilitation, Brand positioning
(2021)
Episodes, Sustainable digitalisation
Project management, Content creation
(2019-2020)
Episodes, Sustainable digitalisation
(2019-2020)
Company channels & e-learning products
Strategic facilitation, Project management, Brand identity, Product design
(2016-2023)
Company channels, brand, e-learning products
(2016-2023)
Nokian Tyres
Strategic facilitation, Communication strategy
(2019)
Nokian Tyres
(2019)
Urkund (now Turnitin)
Strategic facilitation, Product design, Research
(2018)
Urkund (now Turnitin)
(2019)
MyEquip (now Cramo app), Cramo
Project management, Product Design, Research, Design system
(2018)
MyEquip (now Cramo App), Cramo
(2018)
Digital reskin, Halebop
✦ Finalist, Guldägget 2019
Product Design
(2018)
Digital reskin, Halebop
✦ Finalist, Guldägget 2019
(2018)
K-Ruoka app, Kesko
✦ Winner, Grand One 2017
Product design
(2016-2018)
K-Ruoka app, Kesko
✦ Winner, Grand One 2017
(2016-2018)
Competition series
Visual identity, Print materials, Illustration
(2015)
Competition series
(2015)
Credentials
✳ I’ve coordinated programmes & mentored startups at Red Brick Accelerator, Nordic Startup School, Startup Refugees, and shared professional knowledge as a guest lecturer at institutions like LAB University, Tampere University, Proakatemia, among others.
Since 2018, I’ve been exploring digital literacy & sustainability in design & tech via The Dot Podcast and personal channels ✳ I believe that future generations will want modern technologists to make tech that’s both sustainable for the ecosystem and ethical for use.

Let’s build the digital futures humanity deserves.