I bring over a decade of expertise in crafting ethical and humane digital experiences ✳ Pushing digital sustainability into mainstream dialogue as inseparable from social impact.
Memocate
(2017-2023)
Memocate
(2017-2023)
Co-founding a startup to tackle one of the world’s fastest-growing health crises: dementia.
With €500,000 in seed funding, Anastasiia and her team build a dementia care training platform that enhanced capabilities of over 1,500 caregivers in Finland, Sweden, and Canada, touching an estimated 35,000 disproportionately affected lives often failed by the system.
Cramo
(2018)
Cramo
(2018)
MyEquip (now Cramo app) digitalised equipment rental company logistics into a customer-facing mobile 4.5 star-rated product that curbs footprint from poor transportation practices.
Logistics and transportation are responsible for around 25% of global GHG emissions. Along with fleet innovation and energy-saving tactics, MyEquip contributed to ∼32.8% decrease in carbon emissions intensity by 2023.
Sokos Hotels
(2022-2023)
Sokos Hotels
(2022-2023)
Booking hotels online is easy, but poor web infrastructure and an overload of content might make travellers interact with only 1-3% of all content – and not find what they seek.
By refactoring the website, and building a top-notch booking experience, site navigation, and S-Card membership positioning, the largest Finnish hotel chain gained +20% revenue growth, +16% room sales, and +40% conversion rate first-year post-launch.
Work highlights
Emerging Tech for Social Good
Product & UX strategy, Branding, Product Design, Design System
(2025)
Emerging Tech for Social Good
(2025)
Digital Products, Sustainable Real Estate
Product & UX strategy, Product Design, Design System
(2024)
Digital Products, Sustainable Real Estate
(2024)
Sokos Hotels, SOK
✦ Finalist, Grand One 2025
Business Design, UX strategy, Product Design, Research
(2022-2023)
Sokos Hotels, SOK
✦ Finalist, Grand One 2025
(2022-2023)
Provet Cloud, Nordhealth
✦ Finalist, Grand One 2023
(2021-2022)
Provet Cloud, Nordhealth
✦ Finalist, Grand One 2023
Design maturity assessment, UX strategy, Product Design, Research
(2021-2022)
SMBC Aviation Capital
Strategic facilitation, Brand positioning, Market research
(2020-2021)
SMBC Aviation Capital
(2020-2021)
ResMed
(2020-2021)
Nordic Startup School
(2020-2021)
ResMed
Strategic facilitation
(2020-2021)
Nordic Startup School
Programme coordination, Project management, Coaching
(2020-2021)
Rare Agency
Strategic facilitation, Visual identity, Product design, Research
(2021)
Rare Agency
(2021)
Red Brick Accelerator
(2021)
Red Brick Accelerator
Strategic facilitation, Brand positioning
(2021)
Episodes, Sustainable digitalisation
Project management, Content creation
(2019-2020)
Episodes, Sustainable digitalisation
(2019-2020)
Company channels & e-learning products
Strategic facilitation, Project management, Brand identity, Product design
(2016-2023)
Company channels, brand, e-learning products
(2016-2023)
Nokian Tyres
Strategic facilitation, Communication strategy
(2019)
Nokian Tyres
(2019)
Urkund (now Turnitin)
Strategic facilitation, Product design, Research
(2018)
Urkund (now Turnitin)
(2019)
MyEquip (now Cramo app), Cramo
Project management, Product Design, Research, Design system
(2018)
MyEquip (now Cramo App), Cramo
(2018)
Digital reskin, Halebop
✦ Finalist, Guldägget 2019
Product Design
(2018)
Digital reskin, Halebop
✦ Finalist, Guldägget 2019
(2018)
K-Ruoka app, Kesko
✦ Winner, Grand One 2017
Product design
(2016-2018)
K-Ruoka app, Kesko
✦ Winner, Grand One 2017
(2016-2018)
Competition series
Visual identity, Print materials, Illustration
(2015)
Competition series
(2015)
Credentials
✳ I multiply my impact by mentoring the next wave of founders – including Forbes 30U30-recognised & award-winning startups – at Red Brick Accelerator,Nordic Startup School, Startup Refugees, and shared professional knowledge as a guest lecturer at institutions like LAB University, Tampere University, Proakatemia, among others.
Since 2018, I’ve been exploring digital literacy & sustainability in design & tech via The Dot Podcast and personal channels for 2,500+ readers and listeners ✳ I believe that future generations will want tech that’s both sustainable for the ecosystem and equitable for all.
Let’s build the digital futures humanity deserves.
