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Minnity Microlearning

Bite-sized learning for a better long-term dementia care



February – March 2020


Minnity is an ambitious Swedish startup that aims to provide a dignified life to people with cognitive disabilities, such as dementia.

I collaborated with Minnity in the development of a microlearning solution to enable quick learning & action in challenging care situations.


Dementia caregiving brings challenging, systemic problems tied in policy-making, financing and other institutional support. That’s why we addressed the higher context and understood Minnity’s role in the care chain before we developed any design hypotheses.

While we thrive and excel at designing for users, we know much less about designing for learners. It posed a challenge for both facilitation and co-creation, and a completely new toolkit was born in the process to address the problem.


Inclusivity & co-creation

Effective facilitation & consulting on UX & LX enabled the Minnity team to perform & make critical decisions for the design of the microlearning concept.

User & learner-centricity from the get-go

Shaping consultancy around learning benefited our thinking and end-result. We included an experienced caregiver and potential user to our sessions to draw insight constantly and designed various carer personas to stay true to our end-customers.

Consistent reporting

Intense projects like these tend to go by fast and need the key thoughts to be recorded and preserved for the future.

Made learning progress visible

On-the-go bite-sized learning must be fast, engaging, and rewarding. We deliberately kept the learning flow consistent regardless of the themes, used graphic & textual content together to improve memorisation, and created a set of elements style to show clear progression through learning units.

Design for high-levels of personalisation, engagement, and memorization

Minimising cognitive load in the UI/UX to enable learning processes was our key goal. That’s why, the user flows are straightforward and interface structures are repetitive.

In contrast, the content is versatile, graphic, humorous, engaging, and interactive for learning to be stimulating & effective.

Developed a unique Learning Experience Design Toolkit

I created and tested a Learning Design Toolkit using elements of lean & design thinking, and neuroscience of learning.

It gave us space to structure sessions around areas like learning goals & profiles, personal growth & progression, and barriers & enables of learning.

I truly believe that using learning design principles in product design might help us have a bigger impact on our customers.

The project ended with MVP definition – Minnity was set to go head-on into development. At the moment, Minnity microlearning is available for use and even got requests to expand the microlearning units to other diseases than dementia, such as Gaucher, Fabry disease.


Minnity was developed through partnership & licensing with Memocate in 2019.

Project team

Anastasiia Kozina (me)
Project manager
Service/Product/Visual design

Katarzyna Hess-Wiktor
Product owner

Heikki Hauskaviita
Account manager


Image credit

Anastasiia Kozina (me)

Memocate Oy
Vector illustration

Brand identity

View project